How Customer Service Can Set Your Business Apart

I remember when I first signed up with Progressive insurance. I called to get a quote and the representative picked up the phone in less than 30 seconds. You could almost see her smile through the phone. She was definitely talking with a smile on her face which...

5 Reasons Why You Need Employee Surveys, Even in this Economy

Melanie Q., Assistant Vice President of Corporate Operations I have seen postings recently suggesting that many employers are considering doing away with employee surveys, often citing the costs associated with them. Certainly, businesses have to acknowledge the poor...

By the Time It Gets to HR, It’s too Late!

Stuart M., CaptureISG Managing Director The people at the forefront of the organization’s talent management are not the folks you might expect; human resource managers deal with most issues after they have already occurred. They may plot trends, meet on emerging...

It’s All About Solving the Puzzle

Puzzles can be fun and games. If you run a business, they can be serious business. If you want to do what’s best for your clients, they should be. David G. – CaptureISG Public Policy Director When I was learning the research trade several centuries ago, I spent some...

Should You Outsource?

Maureen Hamilton, Partner Reason 1: “Our organization has experienced growth over the past few years and we would like to offer enhanced services to our clients to remain competitive, but we really don’t want to consider expanding at this time. Providing these...

Sour Grapes

Stuart M. – CaptureISG Managing Director So I was at a bank this morning, one that recently changed from a large bank to a much, much larger bank. I was initially pleased as there was nobody in line at 8:30 on a Friday morning. Once a teller was available, (one of two...

Using Social Media – Is Research the Key?

Since the formation of this company more than 20 years ago, one of our messages was that research was no longer a luxury, but a necessity. While public access to the Internet hadn’t occurred yet, we were well into the new technology era with the ever growing use and...