Capture Research Methods

All of our research is done using a CATI system (computer-aided-telephonic interviewing) to capture results of all research. The CATI system allows the IT programmers to create a questionnaire complete with all skip patterns, sample and quota management, and questionnaire tasks that move the interview through questionnaire twists and turns as needed.

The flexibility of this system also allows us to customize each telephone or web survey based on the needs of the client as well as to provide the information needed for the researcher to enable probing and overall research requirements.

Capture’s goal is to provide our clients with actionable intelligence by maximizing the quality of open ended responses with probes for specific cause and effect.

Learn the who, what, where, when and why behind issues in the workplace with verbatim responses.

We collect actionable intelligence by using in-depth personal and professional interviews to collect metrics and supporting comments from employees, consumers and potential clientele.

Capture’s preferred method goes beyond providing basic metrics acquired from simple questionnaires.

  • Send email invitations/reminders to participants
  • Toll free inbound call centers for respondents to call in at a day and time that’s most convenient for them
  • Establish a rapport with respondents to gain honest, detailed answers
  • Probe with follow up questions
  • Provide confidentiality for respondents
  • Optimize solution value for the cost

Capture Research Tools & Methodologies

  • Survey Design, Implementation, Analytics and Administration
  • Organizational Effectiveness Consulting and Project Management
  • Human Resource Operations & Administration
  • Phone, Web, Panel and Hybrid Marketing Research, Consumer, Business,
  • Vendor and Panel Research
  • Executive leadership interviews, 360 interviews.
  • Labor and workplace issues/ Public policy, non-profit management and
    political research
  • Privately owned Research Center staffed with professional researchers,
    compliance specialists and whistle-blower services. Multiple languages are always available.
  • Back Office Operations/ Outsourcing Resources/ Methods and Outsourcing
  • Corporate Communications, Policy & Procedure Manuals, Corporate
    Conversion Guidelines using certified technical writers

Actionable Intelligence vs. Anecdotal Responses

Capture’s primary goal is to provide useful information with details to give you the full picture of a given situation. Understanding the WHY behind participant feedback offers a clearer path to improvement within the organization. Capture probes for specificity to get you the answers you need.
Actionable Intelligence – Information gathered through Capture’s probing techniques to explain the WHY behind data collected. Actionable intelligence provides the details you need to understand problems in the workplace and address them effectively and appropriately.

Surveys  vs. Interviews

The difference between surveys and interviews is what sets Capture apart. Surveys have their place in the research industry for quickly collecting quantifiable data and as a jumping point to gathering open ended answers. Capture collects quantitative data but takes it a step further to get answers to explain that data.

Survey

Includes a series of questions, requiring yes/no responses. The resulting data consists of only ones and zeros. While this does provide answers, there is generally no supporting detail and no actionable intelligence.

Interview

Interviews conducted by Capture include scalable questions, but are then followed up with probing questions that capture not just percentages but the root cause of an underlying problem. These additional probing techniques are what yield actionable intelligence that clients can then use to address an issue.

Survey Research

Capture takes a diversified approach to developing research materials that our clients can utilize. Not only does this approach get you the answers you need to find opportunities for improvement and to address difficult decisions, it also involves taking steps to find the most cost-effective method of collecting the data you need.

Online Surveys
Online surveys are useful for collecting information from various sources and a large or diverse audience as well. They are one of the most efficient and cost effective ways of getting a quick read on any group. Best for quickly collecting quantitative data, BUT care needs to be taken to ensure you receive reliable results.

At Capture, we pour our years of experience into developing and analyzing the survey to provide clients with the best information.

Online survey benefits:

  • Faster implementation
  • Higher response rates versus paper surveys
  • Allows the respondent to reply when convenient
  • Often Frequently more cost-effective than other survey methods
  • Very convenient when dealing with multiple time zones
  • Allows data collection from large audiences

Paper & Mail Surveys
Online technology has made paper surveys less popular than they used to be, but they still have their place as a reliable means of gathering information. The main advantage of paper surveys is they allow you to reach people who can’t be reached via phone. BUT, paper surveys often cannot be collected in a short time span. And you have less control over any quotas you may need to track.

Paper survey benefits:

  • Faster implementation
  • Higher response rates versus paper surveys
  • Allows the respondent to reply when convenient
  • Often more cost-effective than other survey methods
  • Very convenient when dealing with multiple time zones
  • Allows data collection from large audiences
Telephone Surveys
Capture often recommends telephone surveys as the best, most reliable option for collecting data. Phone surveys allow for a mixture of qualitative and quantitative data by providing the interviewer the opportunity to probe for details that help gain a better understanding of the respondents’ experiences and opinions.
Telephone survey benefits:
  • Skilled interviewers are trained to probe when necessary to collect the best, most reliable information possible
  • Through multiple levels of probing, telephone surveys allow you to find the root cause of a problem and ways to direct change
  • Telephone surveys can be conducted in multiple languages
  • At Capture, Telephone calls are administered by people, not technology
  • Telephone surveys conducted properly offer rich and actionable data
  • Telephone surveys often provide the most cost-effective means of collecting necessary information
  • Telephone surveys focus on the metrics AND the information (behaviors) uncovered
  • Telephone surveys provide the best sample and quota management to ensure unbiased research

Panel Research

Market research panels are made up of people meeting various criteria interested in participating in survey research. Panel research is commonly used for obtaining business information about a brand or a product, and may be done for both B2C (consumer) and B2B (Business) purposes.

Panel research may be largely populated by people who have interest in a survey topic, might live in a certain area of the county, even results like a panel of people with Boston Terriers as a pet may be requested. Seriously, the list of criteria is extensive, and sometimes complicated. Or, these panels may be consumers seeking additional income and qualify for specific topics based on the screening done when they became associated with the panel provider. In general, as panel companies want to ensure the highest quality of data to the end-client, various safeguards are deployed to ensure quality and accuracy in the underlying selection of panelists, as well as honest business practices are being followed by members.