Capture Research Methods

All of our research is done using a CATI system (computer-aided-telephonic interviewing) to capture results of all research. The CATI system allows the IT programmers to create a questionnaire complete with all skip patterns, sample and quota management, and questionnaire tasks that move the interview through questionnaire twists and turns as needed.

The flexibility of this system also allows us to customize each survey based on the needs of the client as well as to provide the information needed for the researcher to enable probing and overall research requirements.

Our goal is to provide our clients with actionable intelligence by maximizing the quality of open ended responses with probes for specific cause and effect.

Learn the who, what, where, when and why behind issues in the workplace with verbatim responses.

Capture’s preferred methods goes beyond providing basic metrics acquired from simple questionnaires.

  • Send email invitations/reminders to participants
  • Toll free inbound call centers for respondents to call in at a day and time that’s most convenient for them
  • Establish a rapport with respondents to gain honest, detailed answers
  • Probe with follow up questions
  • Provide confidentiality for respondents
  • Optimize solution value for the cost

Capture Research Tools & Methodologies

  • Survey Design, Implementation, Analytics and Administration
  • Organizational Effectiveness Consulting and Project Management
  • Human Resource Operations & Administration
  • Diversity, Equity, and Inclusion awareness,
  • Phone, Web, Panel and Hybrid Marketing Research, Consumer, Business,
  • Executive leadership interviews.
  • Labor and workplace issues/ Public policy, non-profit management and
    political research
  • DEI (Diversity, Equity, and Inclusion) research and best practices

Actionable Intelligence vs. Anecdotal Responses

Capture’s primary goal is to provide useful information with details to give you the full picture of a given situation. Understanding the WHY behind participant feedback offers a clearer path to improvement within the organization. Capture probes for specificity to get you the answers you need.
Actionable Intelligence – Information gathered through Capture’s probing techniques to explain the WHY behind data collected. Actionable intelligence provides the details you need to understand problems in the workplace and address them effectively and appropriately.

Surveys  vs. Interviews

The difference between surveys and interviews is what sets Capture apart. Surveys have their place in the research industry for quickly collecting quantifiable data and as a jumping point to gathering open ended answers. Capture collects quantitative data but takes it a step further to get answers to explain that data.

Survey Research

Capture takes a diversified approach to developing research materials that our clients can utilize. Not only does this approach get you the answers you need to find opportunities for improvement and to address difficult decisions, it also involves taking steps to find the most cost-effective method of effecting change.

Online Surveys
Online surveys are useful for collecting information from various sources and a large or diverse audience as well. They are one of the most efficient and cost effective ways of getting a quick read on any group. Best for quickly collecting quantitative data, BUT care needs to be taken to ensure you receive reliable results.

Online survey benefits:

  • Faster implementation
  • Allows the respondent to reply when convenient
  • Frequently more cost-effective than other survey methods
  • Very convenient when dealing with multiple time zones
  • Allows data collection from large audiences
Paper & Mail Surveys
Online technology has made paper surveys less popular than they used to be, but they still have their place as a reliable means of gathering information. The main advantage of paper surveys is they allow you to reach people who can’t be reached via phone or e-mail. BUT, paper surveys often cannot be collected in a short time span. And you have less control over any quotas you may need to track.

Paper survey benefits:

  • Faster implementation
  • Higher response rates versus paper surveys
  • Allows the respondent to reply when convenient
  • Often more cost-effective than other survey methods
  • Very convenient when dealing with multiple time zones
  • Allows data collection from large audiences
Telephone Surveys
Capture often recommends telephone surveys as the best, most reliable option for collecting data. Phone surveys allow for a mixture of qualitative and quantitative data by providing the interviewer the opportunity to probe for details that help gain a better understanding of the respondents’ experiences and opinions.
Telephone survey benefits:
  • Skilled interviewers are trained to probe when necessary to collect the best, most reliable information possible
  • Through multiple levels of probing, telephone surveys allow you to find the root cause of a problem and ways to direct change
  • Telephone surveys can be conducted in multiple languages
  • Telephone calls are administered by people, not technology
  • Surveys conducted properly offer rich and actionable data
  • Telephone Surveys focus on the metrics AND the information (behaviors) uncovered
  • Our technology provides the best sample and quota management to ensure unbiased research